Determine the business development or partner enablement activities that you can implement to best drive your channel growth and profitability.

A Partner Profitability Benchmark evaluates and prioritizes the core metrics of a solution provider's business and provides a customized analysis of the critical factors that constitute the attributes of the most profitable and successful partners within the context of your market segment.

What this does for you is quantify how your current and potential partners rate in the areas of sales, marketing, finance, and operations against your optimum partner profile as well as the overall solution provider universe.

• Maximize Partner Recruitment
Armed with benchmark data, you can eliminate the guesswork from partner recruitment efforts, and pinpoint the ideal partner companies for your products and market segments. By minimizing the risk of betting on a company that can't meet your performance criteria, you will be able to achieve your growth objectives faster and less expensively -- creating a channel that emphasizes real results.
• Develop Current Partners to their Fullest
The results of the benchmark will give you a precise roadmap for specific actions that you can take to optimize your existing partnerships. Rather than taking a one-size-fits-all approach to partner enablement, you will be able to design custom business development programs that address the individual needs of each partner company.

Benchmark Methodology

Step 1: IPED captures and analyzes data on over 150 dimensions of Solution Provider businesses to identify the particular criteria that are shared by the most profitable Solution provider organizations.

Step 2: IPED defines the critical success characteristics of those Solution Providers in your target market based on current or potential product segments.

Step 3: IPED compares your current partner base to the profile of the ideal partner as determined by the Profitability Benchmark.

Step 4: IPED conducts a detailed gap analysis of key performance indicators and provides recommendations for actionable plans to optimize your partner set.

Results You Can Expect from an IPED Partner Profitability Benchmark:

• A diagnosis of the reasons why your partners succeed or fail in a given market
• A road map to help specific types of partners drive business performance
• An evaluation of key performance indicators that measure the business competency of your ideal solution providers
• An assessment of the four business performance areas relative to how certain factors affect your partners' performance within those areas
• Recommendations on how to link these performance factors to key profitability metrics.