A competitive audit conducted by IPED offers market intelligence and analysis that enables you to compare and leverage your program and product attributes against those of your immediate competitive set. You walk away with information that is completely customized for your company and provides specific recommendations on the best way to achieve your channel goals.

Competitive Program Assessments

• Partner requirements
• Program definitions & details
• Program benefits broken out by vendor
• Program benefits broken out by tier

IPED Competitive Program Assessments

Step 1: The IPED methodology leverages available data on competitive programs - both "gated" and "open" to provide a full matrix of information on program elements.

Step 2: Vendors receive an assessment of the program elements that are most important to current and prospective partners and the perception of how their partners rank them against these attributes.

Step 3: IPED conducts a SWOT analysis to show opportunities where the vendor can increase partner program engagement based on the competitive landscape.

Step 4: The custom information is delivered and IPED analysts discuss the findings, present the opportunities and challenges and make recommendations.

Results You Can Expect from an IPED Competitive Program Assessment

You will gain a better understanding of how the competition is presenting and promoting their program benefits to the solution provider community and what elements are most attractive to those partners. This customized data and research findings allow you to make program enhancements or modifications to increase partner affinity. It also shows you specifically what program attributes should be highlighted and promoted to gain a competitive advantage.