As margins diminish and competition increases, the need for your partners to run a more effective Solution Provider business becomes the most important success factor. Through research, IPED finds that very few Solution Provider organizations have formalized business processes. They are largely managed by habit or by hunch in an ad hoc style of business.

With IPED's Partner Enablement programs in place, your top partners will be enabled to move from "Typical Partners" to "Best Performers," and move up the value chain, driving sales for your business and increased partner profitability. Investing in business development resources for your partners will also add a further differentiator to your partner program and foster a more connected partnering environment.

IPED's Partner Enablement Programs and Strategies:

• Provide executives from partner organizations with innovative business acceleration knowledge focused on best practices in business management.
• Provide proven guidance for growing your partners' businesses and serve as an opening to a new strategic line of communication between the vendor and their partners - in an effort to further enable and ramp partners.
• Deliver a formal framework of enablement webinars that assist vendor's partners in moving up the value chain in through proved best business practices that drive the vendor as a priority and increases partner profitability.
• IPED provides account managers with an education, recommendations and tools that will allow them to increase sales by working more closely with channel partners before, during and after the solution sale.

• Build upon a consultative selling approach with each other and partners by better understanding & enabling their businesses.
• Effectively engage and navigate throughout the partner organization while understanding the distinct conversations necessary for each audience.
• Enable your company to proactively evolve their channel partner strategies and pull away from the competition.
• Better detect, qualify, and assess channel opportunities.
• Continue to build upon a process where the channel continues to be a strong part of your company's channel DNA - from sales and marketing to executive support.