GET YOUR MASTERS IN CHANNEL STRATEGY

IPED (the Channel Research, Consulting and Education division of UBM) invites you to participate in the June 2013 – May 2014 Channel Master's Program, a channel development and educational series for channel executives.

IPED's Channel Masters is a yearlong program where senior-level channel managers gather (both in-person and online) to learn best practices in channel strategy. Ideal for executives in channel sales and marketing, this program arms channel leaders with the insight, tools and techniques necessary to develop and execute a successful channel program.

Consisting of a 2.5 day live kick off session followed by a year of online webinars, the Channel Masters program offers a convenient venue and agenda for busy channel professionals to gather and share thoughts with peers while learning best practices for partner recruitment, ramping and management.

YOUR MEMBERSHIP INCLUDES


2.5 Day Program Kick Off



This dynamic workshop is a 2.5 day interactive program based on IPED's unique Channel Navigator - a collaborative exercise where participants are challenged to build effective strategies in critical phases of partner engagement.


The workshop gives you the tools to:

  • Build The Best Channel Program
  • Recruit The Right Channel Partners
  • Ramp Your Partners To Rapid Productivity
  • Manage Your Partners For Maximum Profitability

Continuing Education Series


The continuing education aspect of Channel Masters includes monthly webinars and other ongoing opportunities for interaction and continued learning. Channel Masters members are the first to receive IPED intelligence on channel differentiators that provide a competitive advantage.

Sample Webinar Topics:

  • Activating Non-Productive Channel Partners
  • The Value of Segmentation in the Channel
  • The State of Partner Enablement & Marketing in the New IT Eco-system
  • Leveraging Social Media to Communicate via the Channel


WHY SHOULD YOU ATTEND?

Gaining and growing market share in today's technology marketplace depends on a vendor's ability to design, execute and measure a differentiating and mutually-beneficial channel strategy.

To attract the best partners in the marketplace, vendors must align their objectives with the business drivers and match them to top performing partners.

The IPED Channel Masters Program will provide channel leaders with:

  • Direct access to exclusive IPED research and advice and coaching from our channel consultants
  • Interaction with a community of your peers from across the industry
  • Live Solution Provider feedback & insights

    • IPED DIFFERENTIATORS

  • Staffed with seasoned channel professionals with operational experience
  • Data driven curriculum based on ongoing partner research conducted across the UBM Channel Solution provider database
  • Ability to leverage contemporary partner perspectives on:
    • how they run their businesses
    • what motivates them
    • what makes them successful in today's NEW IT eco-system

    • LEARN MORE

    To learn more about becoming a Channel Master, contact:
    John Machado, Director of Business Development, 508.416.1126 or john.machado@ubm.com



    Introduction to Program
     
    New Member Information

    Next Kick Off

    October 2013

    Channel Masters Resource Center

    Current Channel Masters members can access exclusive IPED research, advice and coaching from our channel consultants and interaction with a community of peers in the world of indirect channels.

    CHANNEL MASTERS TESTIMONIALS

    "The Channel Masters program provides my team with invaluable insight into industry trends, new business models and channel dynamics they simply cannot get anywhere else. I definitely see the value in the IPED content and the interactive environment this program offers." - Bob Skelley, Executive Director, Global Certified Partner Program & Channel, Dell

    "The training was WONDERFUL. We all got lots out of it and will benefit from the learning for a long time". – Symantec

    "The timing of the Channel Masters Program and the training modules couldn't be better. We use the information culled from the IPED research on a regular basis." - EMC

    Join the List of Channel Masters

    ADTRAN •  Alcatel-Lucent •  Amazon Web Services •  AMD •  APC •  AppRiver •  Arbor Networks •  Autodesk •  Avaya •  BlueCoat •  BMC •  Brocade •  Brother •  CA Technologies •  Canonical •  Captaris •  CenturyLink •  Ciena •  Cisco •  Citrix •  Comcast •  Compuware •  Data Domain •  Dell •  Deltek •  Digital Check •  Digium •  Eaton •  EMC •  Emulex •  Epson •  ESCO Technologies •  ESET •  F5 Networks •  Fluke Networks •  FrontRange •  Fujitsu •  HDS •  HP •  IBM •  iDashboards •  Informatica •  Intel •  Intermec •  Intuit •  Ipswitch •  IXIA •  Juniper •  Kaspersky •  Kyocera Mita •  Lenovo •  Level Platforms •  Lexmark •  Emerson •  Lightspeed Systems •  McAfee •  Microsoft •  Motorola Solutions •  NEC •  NetApp •  Novell •  NVIDIA •  Okidata •  Oracle •  Panasonic •  Plantronics •  Polycom •  Proofpoint •  PTC •  Red Hat •  Reflexion Networks •  Ricoh •  Riverbed •  RSA •  SAP •  Seagate •  ServiceNow •  Siemens Enterprise •  Siemens PLM •  Silver Peak Systems •  Solidworks •  SonicWALL •  Sony •  Sophos •  SoTel Systems •  Sun •  Symantec •  TBI •  Trend Micro •  Tripwire •  Verizon Wireless •  VMware •  Websense •  Xerox •  Zebra •  Zenith Infotech