Reports, eBooks and Videos for Technology Marketers

Tap into our multimedia research library for a better understanding on how to grow revenue. Delivered by IT industry and packed with research-driven data, this research will help turn your channel challenges into key opportunities.

eBooks

Health of the Channel
Discover what's on the mind of solution provider decision makers. Get key recommendations for what vendors can do to attract stronger partners and how to assist other partners in growing revenue.
Can You See Beyond the Clouds?
This eBook provides insight into how service providers and vendors can work together to unlock the strategic and monetary potential behind cloud-based sales.

Videos

Channel Transformations: Prepare Your Business for the Future
Customers are changing buying behavior, drastically changing business models. Rauline Ochs's keynote from XChange Americas 2010 explains the drivers behind this transformation including cloud computing, Iaas and Saas.

Reboot Your Business: Control Your Destiny
Is your business prepared to thrive in the new dynamics of the IT channel? Bob DeMarzo interviews Rauline Ochs about the latest research from IPED, including the dangers of hoping for a "return to normal."


A Humorous Look at the IT Channel
This animated video is a humorous look at the IT channel. Find out how some companies could benefit from spending some time with UBM Channel's IPED team.

Webinars

Teaching Partners to See the Horizon behind the Cloud
Learn how vendors can help solution providers understand the changes in customer buying behaviors. Put your best foot forward as solution providers determine who they will move forward in this new indirect eco-system.

Presentations and Slide Decks

General Session Slides:A Systematic Plan for Reigniting Growth & Profit for IT Solution Providers
Checkout the slides from Ryan Morris' General Session at XChange Solution Provider 2010. Ryan, the Practice Director at IPED outlines the truth behind 2009, the stabilization of the market so far in 2010 and the good news about the future.

Webinar Slides: TechnologyChannel Transitions 2010: Channel and Vendor Perception vs. Reality
Download the slides from the IPED research webinar – Technology Transitions 2010. Cloud computing has emerged as a viable and persistent business model. This research explores Cloud from a vendor and channel perspective.

Fee-based Research Reports

Exclusive reports leveraging data from UBM Channel's solution provider databank. To purchase one of these reports, contact IPED today.

• Can You See Through the Clouds? The Evolution of Technology Delivery
• Carrier Research Family